What is a Haul?

In contrast to unboxing, a haul video not only unpacks a new acquisition without comment, but also presents and comments on it in detail. This has been particularly popular with beauty products in recent years. Accordingly, these hauls are more common among women and can often be found as fashion hauls. These are therefore usually not limited to one product, as is usually the case with unboxing, but usually show a whole plethora of products that were purchased at once. With the term "Haul", which bascially means the same as "catch", "yield", this is no longer too surprising.

Even though Haul videos have been able to establish themselves in the German-speaking world, most Haul videos still originate from English-speaking regions or are at least spoken in English.

What does this have to do with ASMR?

Of course, this can also be wonderfully combined with ASMR by not fabricating too much background noise and not speaking too loudly. The unpacking of the captured purchases and commenting on the individual captured new acquisitions such as cosmetics, clothing or accessories in a whisper-quiet voice makes the Haul video also ASMR video. Sounds made with or on the purchases, such as opening a shower bottle, can also be used for ASMR.

But it can also be about food that is presented, which is then called a food haul. Since for many people, for whatever reason, shopping is a real experience, viewers can thus participate in this experience.

Specific Hauls

It's not uncommon to find a store-specific Haul directly, such as a DM Haul. At least if all the featured care products have been bought there. Likewise, there could also be an H&M or C&A haul, in which clothes that have been bought in one of the stores are presented.

Surreptitious advertising

In most cases, the purchases and the presentation of the purchased items have been created by the Youtubers without any direct connection to the stores or manufacturers. Of course, there can also be paid collaborations, which is why the thought of surreptitious advertising might come up now and then.